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Privacy Policy

Latest technologies, excellent creations and precise services become visual entertainment worldwide.

Personal data (hereinafter referred to as “data”) is processed by us only as necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.

In accordance with Art. 4 no. 1. of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to only as “GDPR”), “processing” shall mean any operation or set of operations which is performed upon personal data, whether or not by automated means, such as collection, recording, organization, arrangement, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

With the following privacy policy, we inform you in particular about the nature, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of processing. In addition, we inform you below about the third-party components used by us for optimization purposes as well as to increase the quality of use, insofar as third parties process data through this, again under their own responsibility.

Our data protection declaration is structured as follows:

I. Information about us as the responsible party
II. rights of users and data subjects
III. Information on data processing

I. Information about us as the responsible party

The responsible provider of this website in the sense of data protection law is:

Bildkraft Inh. Jörg Heinze
Gewerbegebiet Dresden-Heidenau, Halle 2
Sporbitzer Ring 4
01259 Dresden

Communication
Phone +49.351.648240-0
Fax +49.351.648240-29
E-mail info@bildkraft.tv

II. Rights of users and data subjects

With regard to the data processing described in more detail below, users and data subjects have the right to

to confirmation as to whether data relating to them is being processed, to information about the data processed, to further information about the data processing and to copies of the data (cf. also Art. 15 DSGVO);
to correction or completion of incorrect or incomplete data (cf. also Art. 16 DSGVO);
to the immediate erasure of the data concerning them (cf. also Art. 17 DSGVO), or, alternatively, insofar as further processing is necessary pursuant to Art. 17 (3) DSGVO, to the restriction of processing in accordance with Art. 18 DSGVO;
to receive the data concerning them and provided by them and to transfer this data to other providers/controllers (cf. also Art. 20 DSGVO);
to lodge a complaint with the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection provisions (cf. also Art. 77 GDPR).

In addition, the Provider is obliged to inform all recipients to whom data has been disclosed by the Provider about any correction or deletion of data or restriction of processing that takes place on the basis of Articles 16, 17 (1), 18 DSGVO. However, this obligation does not exist insofar as this notification is impossible or involves a disproportionate effort. Notwithstanding the above, the user has a right to information about these recipients.

Likewise, according to Art. 21 DSGVO, users and data subjects have the right to object to the future processing of data concerning them, insofar as the data is processed by the provider in accordance with Art. 6 para. 1 lit. f) DSGVO. In particular, an objection to data processing for the purpose of direct advertising is permitted.

III. Information on data processing

Your data processed during the use of our website will be deleted or blocked as soon as the purpose of the storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information on individual processing procedures is provided below.

Server data

For technical reasons, in particular to ensure a secure and stable Internet presence, data is transmitted by your Internet browser to us or to our web space provider. These so-called server log files are used to collect, among other things, the type and version of your Internet browser, the operating system, the website from which you accessed our website (referrer URL), the website(s) of our website that you visit, the date and time of the respective access as well as the IP address of the Internet connection from which the use of our website takes place.

The data collected in this way is temporarily stored, but not together with other data about you.

This storage takes place on the legal basis of Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the improvement, stability, functionality and security of our website.

The data is deleted again after seven days at the latest, unless further storage is required for evidence purposes. Otherwise, the data is exempt from deletion in whole or in part until final clarification of an incident.

Cookies

a) Session cookies/Session cookies

We use so-called cookies with our Internet presence. Cookies are small text files or other storage technologies that are placed and stored on your terminal device by the Internet browser you use. Through these cookies, certain information from you, such as your browser or location data or your IP address, is processed to an individual extent.

This processing makes our website more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function.

The legal basis for this processing is Art. 6 para. 1 lit b.) DSGVO, insofar as these cookies data are processed for contract initiation or contract execution.

If the processing does not serve the purpose of initiating or executing a contract, our legitimate interest lies in improving the functionality of our website. In this case, the legal basis is Art. 6 para. 1 lit. f) DSGVO.

When you close your internet browser, these session cookies are deleted.

b) Third-party cookies

Where applicable, cookies from partner companies with which we cooperate for the purposes of advertising, analysis or the functionalities of our website are also used with our website.

The details of this, in particular the purposes and legal basis for the processing of such third-party cookies, can be found in the following information.

c) Removal option

You can prevent or restrict the installation of cookies by setting your internet browser. Likewise, you can delete already stored cookies at any time. However, the steps and measures required for this depend on your specific Internet browser used. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you use. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support.

However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be fully used.

Customer account / registration function

If you create a customer account with us via our website, we will collect and store the data you enter during registration (e.g. your name, address or e-mail address) exclusively for pre-contractual services, for the fulfillment of the contract or for the purpose of customer care (e.g. to provide you with an overview of your previous orders with us or to be able to offer you the so-called memo function). At the same time, we store the IP address and the date of your registration along with the time. Of course, this data will not be passed on to third parties.

During the further registration process, your consent to this processing will be obtained and reference will be made to this data protection declaration. The data collected by us in this process will be used exclusively for the provision of the customer account.

Insofar as you consent to this processing, Art. 6 para. 1 lit. a) DSGVO is the legal basis for the processing.

If the opening of the customer account also serves pre-contractual measures or the fulfillment of the contract, the legal basis for this processing is also Art. 6 (1) (b) DSGVO.

The consent given to us for the opening and maintenance of the customer account can be revoked at any time with effect for the future in accordance with Art. 7 (3) DSGVO. For this purpose, you only need to inform us of your revocation.

The data collected in this respect will be deleted as soon as the processing is no longer necessary. In doing so, however, we must observe retention periods under tax and commercial law.

Contact requests / contact option

If you contact us via contact form or e-mail, the data you provide will be used to process your request. The provision of the data is necessary for processing and answering your request – without their provision, we can not answer your request or at best limited.

The legal basis for this processing is Art. 6 para. 1 lit. b) DSGVO.

Your data will be deleted if your inquiry has been answered conclusively and the deletion does not conflict with any statutory retention obligations, such as in the case of any subsequent contract processing.

Google Analytics

We use Google Analytics on our website. This is a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through the certification according to the EU-US Privacy Shield (“EU-US Privacy Shield”)

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

Usage and user-related information, such as IP address, location, time or frequency of visits to our website, is transferred to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. Through this function, Google already shortens the IP address within the EU or EEA.

The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and the usage activities there. This data may also be used to provide other services related to the use of our website and the use of the Internet.

Google states that it will not associate your IP address with any other data. In addition, Google provides further data protection information for you at https://www.google.com/intl/de/policies/privacy/partners, for example on the options for preventing the use of data.

In addition, Google offers a so-called deactivation add-on at https://tools.google.com/dlpage/gaoptout?hl=de along with further information on this. This add-on can be installed with standard Internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on tells the JavaScript (ga.js) of Google Analytics that information about the visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services. If and which other web analytics services are used by us, you will of course also find out in this privacy policy.

ReCaptcha:

We integrate the “ReCaptcha” function to detect bots, e.g. when users enter data in online forms. The users’ behavioral data (e.g. mouse movements or queries) are evaluated to distinguish humans from bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.google.com/recaptcha/; privacy policy: https://policies.google.com/privacy; opt-out: opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=en, settings for displaying ads: https://adssettings.google.com/authenticated.