Sales and Distribution Training – November 26 to December 2, 2025
sale price 280 €
description Sales and Distribution Training – November 26 to December 2, 2025
November 26, 2025: “Sales and Distribution Training – Module 1” Course language: German (1 day)
November 27–28, 2025: “Sales and Distribution Training – Module 2” Course language: German (2 days)
December 1–2, 2025: “Sales and Distribution Training – Module 3” Course language: German (2 days)
Target group
Event technicians, whether freelance or employed, owners of event companies, event technology companies, distributors of sound, lighting, video, etc.
Participation requirements
Practical experience in event technology and basic knowledge of video and data technology.
It is necessary to bring your own powerful laptop (Windows).
If required and by prior arrangement, a device can be provided on a rental basis.
Course content
Module 1
- Learning phases
- Pre-sales – communication – sales psychology
- Focus on the customer
- Mindset – specialist knowledge – assertiveness
- Body language
- How sales work, the sales conversation process, the ABBA principle
- 10 levels of listening
- Knowing what makes the customer tick: customer typologies
- Maslow's pyramid and its significance in sales
(Excursus KPI, CRM, sales figures depending on the group for two-day Module 1)
Module 2
- Preparing for the sales pitch
- Warming up or the “small talk”
- Motivational and needs analysis
- Ways to reach customers in the digital age
- Questioning techniques
- Motivational and needs analysis
- Presentation and argumentation
Module 3
- Handling objections
- Buying signals
- Closing the sale
Course instructor
Thomas Adt, Adt Consulting
Catering
Catering is included in the training costs.
Course fee
€280.00 per day
Accommodation
We are happy to organize room reservations at a nearby accommodation.
Each participant will receive a certified certificate of attendance at the end of the training course.
Please register early as the number of participants is limited.
Registration at:
Thomas Adt
consulting@adt-saarland.de
+49 171 9746103
https://www.adt-consulting.com Trainings
November 27–28, 2025: “Sales and Distribution Training – Module 2” Course language: German (2 days)
December 1–2, 2025: “Sales and Distribution Training – Module 3” Course language: German (2 days)
Target group
Event technicians, whether freelance or employed, owners of event companies, event technology companies, distributors of sound, lighting, video, etc.
Participation requirements
Practical experience in event technology and basic knowledge of video and data technology.
It is necessary to bring your own powerful laptop (Windows).
If required and by prior arrangement, a device can be provided on a rental basis.
Course content
Module 1
- Learning phases
- Pre-sales – communication – sales psychology
- Focus on the customer
- Mindset – specialist knowledge – assertiveness
- Body language
- How sales work, the sales conversation process, the ABBA principle
- 10 levels of listening
- Knowing what makes the customer tick: customer typologies
- Maslow's pyramid and its significance in sales
(Excursus KPI, CRM, sales figures depending on the group for two-day Module 1)
Module 2
- Preparing for the sales pitch
- Warming up or the “small talk”
- Motivational and needs analysis
- Ways to reach customers in the digital age
- Questioning techniques
- Motivational and needs analysis
- Presentation and argumentation
Module 3
- Handling objections
- Buying signals
- Closing the sale
Course instructor
Thomas Adt, Adt Consulting
Catering
Catering is included in the training costs.
Course fee
€280.00 per day
Accommodation
We are happy to organize room reservations at a nearby accommodation.
Each participant will receive a certified certificate of attendance at the end of the training course.
Please register early as the number of participants is limited.
Registration at:
Thomas Adt
consulting@adt-saarland.de
+49 171 9746103
https://www.adt-consulting.com Trainings